Ultimo Branches Out
As the founder of Scottish luxury lingerie brand Ultimo, Michelle Mone has long been a significant name in the world of luxury lingerie.
After spending an evening wearing a horribly uncomfortable cleavage-enhancing bra, Mone decided that she could surely design something more comfortable and set about doing just that.
Fitting her work around her life as a wife and mother, Mone launched the Ultimo at Selfridges London department store in 1999, following the birth of her third child.
Since its launch just over 10 years ago, the Ultimo brand has gone from strength to strength. Mone has continued to add new lines and designs to cater for all women, including the Ultimo miracle body and the D – G cup range.
Ultimo has also branched out into swimwear, so you can look just as gorgeous by the pool as you do in your boudoir.
But as if that were not enough, Ultimo founder Mone has now gone one step further and decided to introduce a range of cocktail dresses.
The Ultimo Couture by Michelle Mone collection is available exclusively at Debenhams and comprises 12 fabulous dresses.
However not only are these dresses especially glamorous, they also utilise Ultimo’s lingerie expertise to include built-in support – what more could you want from a dress?
Article written by: Jessica Gordon
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