Rebranding of Vanity Fair
Vanity Fair lingerie (available from a variety of retailers including SimplyYours.co.uk, Undercover Experience and Figleaves.com) has long been popular with lingerie lovers for its unrivalled comfort, fit and support. It has now been re-branded.
Whilst always making sure Vanity Fair lingerie collections are pretty and easy on the eye, Vanity Fair has placed considerable emphasis on the importance of well-structured, well-fitting bras, especially for ladies who wear a larger cup size.
Fans of Vanity Fair will be interested to learn that this year Vanity Fair lingerie is being rebranded and will now be known in the UK as Bestform Lingerie. This name has been taken from Vanity Fair’s sister brand in France.
Karen Crawford, Marketing Services Manager for Vanity Fair, explained that the decision to rebrand was taken because “there is so much synergy between Bestform Lingerie and the UK market”, particularly because Bestform also focuses on providing fabulous lingerie for bigger-busted women.
Excitingly, this rebranding means that Vanity Fair will now incorporate the “experience and creative flair” of the Bestform French design team in producing its best lingerie collection to date.
The rebranding of Vanity Fair should be completed by Autumn 2010 and the company aims to have all stock repackaged under the name of Bestform Lingerie by May of this year.
Article written by: Naomi Jackson
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