La Senza Launches Huge Campaign to Promote Summer Sizzlers
For ladies who love shopping on the British high street, La Senza will be a familiar name, as one of this much loved lingerie retailer’s stores can be found in almost every town and city.
La Senza is a brand that has proved to be hugely popular with British women. Not only is La Senza lingerie known to be comfortable and well made, many of its designs are also fun, flirty and inventive.
Las Senza has never been afraid of pushing boundaries and has always included bold new design ideas in its collections. This confident pro-active attitude is also something that is evident in its promotional and marketing campaigns.
Earlier in the year, for example, La Senza offered a Valentines discount to members of the armed forces, including both Miss UK and a serving female soldier in the ad campaign for this promotion.
Well now La Senza is at it again, as the new ad campaign for this summer’s lingerie and swimwear promises to be huge.
Set for release on the 24th May, the campaign will include adverts on the sides of buses in 11 different cities and huge billboard posters, meaning that it is likely to be the most talked about ad campaign this summer.
Article written by: Mandi Teal
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