First ever lingerie collection by London Fashion Week designer

30 Jan 2013 by

Kallisti - blackFor early Spring 2013, London-based Marios Schwab joins the roster of collaborators to have worked with ASOS delivering his debut lingerie line, Kallisti.

Drawing on his Greek heritage and its associated mythology, Kallisti translates to “for the fairest”, as inscribed on the golden Apple of Discord believed to have been thrown by Eris amongst a group of three goddesses at a wedding party to determine who was the most beautiful. Over Hera and Athena, it was Aphrodite who won the vanity-fuelled dispute.

Kallisti - poppy redThe twenty five piece collection will be exclusively available from ASOS at the end of January, in statement shades of mustard and poppy red teamed with black and nude. Ironically inspired by both traditional silhouettes and the ideology of women empowered and emboldened by their femininity, Marios Schwab commented:

“Fusing the element of undergarments and the world that is hidden beneath clothes is a continuous inspiration behind the designs I create at Marios Schwab, the detailing that goes within garments and craft involved is something I have been surrounded by since a young boy looking at the work my Dad would bring home. These elements later became integrated within the philosophy of ready to wear garments whilst the surface becomes tributes to what is hidden beneath. ASOS INC. is the perfect partnership for the launch of the Kallisti range of lingerie as we not only a share a passion of supporting British industry but have a shared vision in all areas of technology and clothing development whilst keeping true to the DNA of the women we like to dress.”

Kallisti - Shades Of MustardPower mesh features throughout on balconette and triangle bra shapes, with a seamed “No Bra Body” design offering an alternative choice in the same fabric. Signature to the collection, the matching “Spider Web” bra and brief are produced using the same Swiss tulle onto which sequins are delicately appliquéd to create a different set with a starburst effect. Metal plates sit atop taffeta to bring a harder edge to the collection, while heavyweight mesh is studded and finished with suspenders on a fitted body or combined with satin on the heavily stitched “Shaper Dress”. The intricate skills of Schwab’s craft are seen in the latticework on a dévore bodice with sheer panelling and slip dress trimmed with lace. Continuing its presence, lace appears on an “All-Over Stretch” dress, long-line shorts and high-waist pants, as well as a strapless bra and “Wrap Bra”.

Vikki Brown, ASOS Head Buyer, said:

“If anyone is destined to design lingerie, it’s Marios Schwab. This sensibility is often evident in his mainline collections, a fascination and sensitivity inherent from his father’s expertise as a lingerie engineer. Helping designers to evolve and grow their businesses through the addition of new categories that are a natural fit is exactly what ASOS Inc. is all about, so we are really excited to develop and launch Kallisti exclusive to ASOS for winter 2012.”

Kallisti by Marios Schwab for ASOS Inc. was showcased at London Fashion Week in an exclusive performance by Crazy Horse Paris, celebrating sixty years of the Parisian cabaret with Forever Crazy.

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