Debenhams Perfect Bra Fitting Video

8 Sep 2011 by

The importance of a well-fitting bra cannot be underestimated, for reasons of appearance, comfort, and safety. The size of your breasts is likely to change following pregnancy, weight gain or loss, and sometimes they change for no adequately explored reason. It is advisable to measure yourself, or even just experiment with different sizes, every two years, preferably a week before your period.

Sharon Web, Head Designer of Debenhams lingerie, explains the importance of the perfect fitting bra.





Many department stores and lingerie shops offer a measuring service, which is often the best option, yet not everyone will want to do this and you need to make sure you find a reputable service which will recommend the correct size, even if they do not stock that size themselves.

It is also beneficial to women’s health as it decreases fatigue and will also prevent from damaging their breast tissue. But with 70% – 80% of women in general not wearing a correctly fitted bra, most women are unaware of these benefits and the damages to their breasts that can be caused both short term and long term.

Breast health is a very important issue, especially for women who are pregnant or nursing as the statistic is even higher. For women who are pregnant or nursing, wearing the right sized bra is so important to their breast health. During this time women experience larger, heavier and more sensitive breasts, indicating that they need more comfort and support.

The most common reasons for not wearing a correct fitting maternity/nursing bra are that women do not realise or properly understand the damages that can be caused. And other reasons are that women do not know when to be fitted/refitted or what to look for when purchasing a bra.

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