Boux Avenue opens in Merry Hill

19 Nov 2012 by

Theo Paphitis’s chain of boutique styled lingerie stores is growing rapidly, October seen the opening of a branch in the Liverpool One shopping centre and November has now seen the exciting opening of a new store in The Midlands!

On Thursday November 15th, Theo headed to the West Midlands and the Merry Hill shopping centre to officially open the latest Boux Avenue store. This is now the 15th Boux Avenue store to open since the brand was first created online last year with the first store opening in March this is of course rapid growth signifying there is a demand for the boutique style lingerie and nightwear at affordable the prices that Boux Avenue is providing.

The Boux Avenue stores with their boutique chic styling sets them out from the other lingerie stores on the high street and to celebrate this particular store opening there were 50 goody bags handed out to the first customers.

Merry Hill is located in Brierly Hill in the West Midlands and is part of the Westfield group of shopping centres and is the second Boux Avenue store in The Midlands with one of the first found in The Bullring. Boux Avenue joins the likes of popular lingerie stores Ann Summers and La Senza.

If you decide to head to the Merry Hill Shopping Centre you will find the Boux Avenue store conveniently located opposite River Island on the ground floor.

Further stores are set to open across the United Kingdom with Hull and the St Stephens shopping centre being next!

Where should Boux Avenue open their next store?

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